I have an email blaster written in asp. Everything works fine except this:

Within the asp I have lines like this --
HTML = HTML & "<P>"
HTML = HTML & "Dear "
<% Response.Write rstBlast.Fields("FirstName") %>
HTML = HTML & "<BR><BR>"
HTML = HTML & "Thank you for your recent order..."
I get no errors, but I also get no "FirstName"
Can anyone see what might be the problem here? And maybe make a suggestion
that could save me hours. It would be greatly appreciated.