Is this even possible?

Iím trying to get this code from a webpage to work with a Shockwave Flash Player in VB.NET 2010. There are all kinds of parameters, but no examples on how each works. Iíve tried all kinds of ways with no success. Is this even possible and how is it done?

Code from webpage

<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" id="utv925890" height="230" width="340">
<param name="flashvars" value="autoplay=true&amp;brand=embed&amp;cid=6540154&amp;v3=1">
<param name="allowfullscreen" value="true">
<param name="allowscriptaccess" value="always">
<param name="movie" value="">
<embed flashvars="autoplay=true&amp;brand=embed&amp;cid=6540154&amp;v3=1" allowfullscreen="true" allowscriptaccess="always" id="utv925890" name="utv_n_309111" src="NASA_HDTV.php_files/viewer.swf" type="application/x-shockwave-flash" height="196" width="380">

How do I get this to work with the Shockwave Flash Player in VB.NET 2010?

Many thanks for any help that you can provide.